We are offering educational and practical preparation for the expansion to international markets.


Intercultural Training

Experience new markets and customers

Grow your business



Insecurances and intercultural differences on new expansion destinations?


Theoretical content and practical contact provide a secure and consulted introduction into the new culture and market.


Threat of expansion failures due to different work culture?


Person responsible gets to know dealings and peculiarities of the expansion destination in actual business contact.


Lack of preparation of your employees for new life and business culture?


Experiencing the new culture through one-on-one contact and exchange with a local.

By implementing a coached exchange between your employees and founders in your expansion destination
we assure substantial intercultural training.


Increased understanding

of intercultural differences and potential centers of conflicts.

Lower financial loss

from failing expansion attempts.

Realistic working conditions

to assure hands-on intercultural training.


Improved acceptance

on the new market due to culture compliant market entry.

Existing networks

to international industries and potential cooperation partners.

First hand knowledge

about potential customers and markets through extremely little investment.


We evaluate the initial and final employee motivation and have the right approach to increase it.

We match the skills of your employees with needs of founders at your expansion destination to create a productive co-working atmosphere.

Your employees are given a stable environment to work under intercultural business conditions and experience actual challenges and differences.

We implement a coached exchange to have the best-possible outcome for both sides and secure the success of the training.


  • 1


- Initial agreement.
- Duration and setting of the program.
- Overall aim.

  • 2


- Direct request of employees to join the program.
- Selection of participants.

  • 3


- Analysis of employees satisfactions and needs.
- Determining status quo.

  • 4


- Gathering data from your employee regarding skills and possibilities of development.
- Creating a profile as the basis for the matching.

  • 5


- Verification of the founder (cooperation partner).
- Definition of needs and profiling of the founder.
- Matching employee and founder on basis of both the profilings.

  • 6


- Direct communication via video chat.
- Intercultural courses and training.
- Theoretical and practical learning from different living and labour conditions.
- Personal coaching throughout the process.

  • 7


- Scoring of the development of personality, satisfaction & needs of the employee.
- Evaluation of the project process.

We provide support during the whole project period.

We are looking forward to working with you!

kukua is a Berlin based startup for modern HR challenges. kukua offers a service for Talent Management and Employee Retention to improve the external and internal Employer Branding. Moreover, it is a service to include employees in CSR activities, as the Employee Development program has a sustainably proven background. Corporate Social Responsibility is not just an important feature for job candidates but will be legally required from 2017. The main service of kukua is the creation and a consultation of an international exchange between employees and founders in developing countries. After going through a first period of intense individual coaching and intercultural training with a weekly workplace-based Skype exchange, your team will grow together in a monthly consultation increasing your team development. As a crowning event your employee retention and corporate responsibility activities could result in a joint expedition into the land and culture that your employees just got to know during their Skype exchange, meeting their exchange partners from developing countries in person. The service of the kukua company is a meaningful offer in your employer value proposition and fulfills several points in your employer branding strategy, as it is not only internal branding but also corporate branding. If you ever thought about brand development by implementing a csr strategy, kukua is the perfect company to provide an easy-to-implement corporate responsibility service. In just one program, we focus on a great amount of Human Resource challenges, as the needs of Generation Y and all employees that are motivated by the same values as meaningful work, personal development and responsibility for own projects. Next to the Gen Y challenges, kukuas program also has effect on external employer branding and internal employer branding. However, it is not just about retention, talent management and team development. kukua offers a csr service that is employee development at the same time, increases motivation and loyalty to your company. Therefore, it is more then just great for marketing but also HR and Human Recourse departments.